Rougj 
In love
with the sun
the brief
Rougj asked us to promote its suncare line on web and social through photo and video content.
the real challenge
The social landscape in this sector is saturated with content, and standing out takes a distinctive narrative.
Our solution? We thought about the real strength of Rougj suncare: the harmony between a high level of protection and its tanning properties. We’re used to thinking of the sun as something to protect ourselves from. But what if we could turn it into an accomplice? Creams and sprays are no longer armour, but a bond between the benefits of the rays and our body. And so a love story between sun and skin is born: “In love with the sun”.
social
Through photos and reels we told the story of that perfect understanding between the benefits of the sun and the skin, conveying the reliability and the safety that Rougj suncare delivers.
shooting
Ravello is the hidden treasure of the Amalfi Coast: this is where we shot the stills, video and snackable content that gave our project the look it deserved.
