pandora
give a moment
to someone you love

case history Contest • Digital & Web • B2C

the brief

Pandora wanted to engage its community with an initiative built around its Charms.

the real challenge

The Pandora community isn’t used to engagement activity and experiences the jewellery emotionally, not promotionally.

Our solution? We created a competition, but with an emotional way in: send a message to the people you love using Charms instead of emoji.

results

+12,000 sign-ups on day 1

+56,000 participants

+152,000 total plays

AWARDS

MEDIASTARS – 1st PLACE, Promotional category

Decorative silver metal Christmas tree with a gold star, the competition prize

the platform

We built an engaging digital platform based on gamification, with one goal: to actually entertain people.

Pandora prize competition page Partecipa e prova a vincere with the message configurator
Your loveliest messages page of the Pandora project with the charms chosen by entrants
Pandora mobile homepage Regala un momento a chi ami with the collection charms
Pandora mobile screen for composing your own message by choosing the charms
Pandora mobile You have won screen with charm selection and message sharing

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