Freevola 
Sniff
& Taste
the brief
Freevola asked us to launch its gourmand fragrance brand during Milano Beauty Week.
the real challenge
There are countless fragrance brands staging high-interest events during Beauty Week.
We had to find a way to stand apart and surprise people.
Our solution? We created a one-off event, with digital amplification, giving anyone the chance to taste (literally) the Freevola fragrances. How? Through macarons that replicated their flavour.
results
+500 visitors
+24 influencers activated
+520,000 impressions on social
Event Strategy
We gave each fragrance a personality, to give the range distinct characters.
Together with @Enrico Rizzi Milano, we created bespoke macarons that echoed the taste and the colours of the vivid Freevola line. A treat available only at our “Sniff & Taste” event.
Teasing
A week before the event we sent the influencers a personalised invitation, along with the Freevola fragrance that suited them best. The videos and the awareness multiplied!
EVENT
On 18 September we kicked off 3 days of sweetness at the Lively perfumery on Corso Garibaldi in Milan, dressed Freevola-style: balloons, macarons, a selfie station and pastel-coloured gadgets.
Digital amplification
Over the following 48 hours, creators and influencers told the story of the experience on social, talking about the brand and introducing it to a very wide audience.