Don’t call me base 
Bases
ready to impress
case history
Branding • Content Creation • Digital & Web • Social • B2B
the brief
Build a new brand for the HoReCa world. The business?! Par-baked, blast-frozen pizza bases.
the real challenge
B2B food communication runs on 2 stereotypes: the overblown, over-promising one about taste, and the purely commercial one.
Our solution? We focused on the bases themselves, bringing out how much they matter and how good they are, shaping a fresh, distinctive brand identity and a communication route a long way from the competition’s.
CATALOGUE
We presented the commercial range, bringing out its strengths and the craft behind it.With a certain style.
WEBSITE
A calling card to get to know the brand, its commercial range… and its incredible taste!
social
With Don’t Call Me Base bases, anyone can add a serious pizza to their menu: here’s how we told that story.
