Clarins 
Test
& Tell
case history
Contest • Digital & Web • B2C
the brief
To mark the launch of new products, Clarins asked us to run a series of instant-win competitions.
the real challenge
Our goal was to create a promotional format capable of strengthening the bond with customers, in an engaging and personalised way.
Our solution? The “Test&Tell“ format, a series of competitions that let a select few try their luck at becoming early testers of what’s new from Clarins.
DEM AND LEAFLET
We created a direct link with the brand’s biggest fans, using online and offline assets to keep the conversation alive and drive participation.
