Autoguidovie
Hiring
drivers
case history
Digital & Web • Integrated Campaign • B2C
the brief
Autoguidovie asked us for support in refreshing and improving its hiring campaign for new drivers.
the real challenge
We wanted to drop the cliché of smiling people with folded arms – the standard for these campaigns – and speak to the audience more credibly.
Our solution? We literally put ourselves in the drivers’ shoes and tried communicating from their point of view.
OOH
We used Autoguidovie’s own out of home circuit to carry our message.
wrapping
We put our message on the road across every route the company covers, in several Italian regions.
landing page
The campaign landed on a dedicated page, where aspiring drivers uploaded their applications.
