our
dna
STRAIGHT TO THE
POINT CREATIVITY.
The need to create
with a purpose.
we mustard
Real problems demand solutions that are relevant, dense, meaningful: that’s why we turn ideas into substance. We don’t create to fill space: we create to generate impact. That’s our responsibility.
It’s our MUST.
Activate ideas
We turn creative potential into reality
Revitalize brands
We give brands new life
Dare to be bold
We dare, so nothing is forgettable
We're authentic.
We're involved.
We're present.
Every single time.
Mustard, nice to meet you.
ideas start here.
Maurizio Giardina
Founder, CEO & CFO
Their MUST: “Let's take this in order.”
Andrea Dell’Orto
Founder, President, CSO & CCO
Their MUST: “Stopping isn't an option!”
Luca Luccini
Founder & Client Director
Their MUST: “Come on, let's smile a bit more!”
Valentina Galbiati
Operations Director
Their MUST: “Relax, now we connect the dots.”
Paolo Barni
Creative Director
Their MUST: “Yeah, sure. But what's the concept?”
Benedetta Latella
Account Director
Their MUST: “Simplify and you're halfway there!”
Alessandro Siciliano
Master Creative All-rounder
Their MUST: “Give me something braver!”
Chiara Greco
Account Manager
Their MUST: “Here's the debrief. Go wild!”
Giulia D'Agosta
Senior Art Director
Their MUST: "One pixel up. That's the difference."
Delia Carta
Creative Strategist - Copywriter
Their MUST: “A new client? I want to know EVERYTHING!”
Elena Branca
Social Media Manager
Their MUST: “Don't mind me, I'm shooting a UGC.”
Silvia Peri
Digital Designer
Their MUST: “Only BEAUTIFUL things.”
Alessandro Venturi
Creative Copywriter
Their MUST: “There's a pun in here somewhere.”
Nicole Mattia
Art Director
Their MUST: “Aligning one last layout and I'm there.”
Lorenzo Rigamonti
Art Director
Their MUST: “The essential always wins.”
Luca Nicolosi
Art Director
Their MUST: “Let's just do it.”
Elisa Mauri
Account Executive
Their MUST: “Shall we set up a teeny-tiny alignment call?”
Federico Ursini
Account Executive
Their MUST: “Sorry, it's the client, I have to take this.”
our journey
In 2015, in 35 sqm in Seregno, three people – Andrea, Maurizio and Valentina – switched on a light. A simple idea: to make communication with substance.
Mid-growth, in 2017, Luca arrived. A new partner, full of energy.
By 2018 the space wasn’t enough any more. The vision was growing, and so were the clients.
The road looked clear, and then came 2020: the world stopped. And it showed us that despite the difficulties, courage and creativity can get you through any kind of crisis.
In 2022, the leap: bigger ambitions, bigger names, the proof that the dream had become a business.
2024, Milan: new headquarters. Because more beating hearts needed more room.
Today we’re not just bigger, we’re steadier. Continuous training, commercials, projects that take us far. And our eyes on the next challenges.